Increff
|Business Analyst
Bengaluru, Karnataka, India
Summary
Spearheaded retail analytics initiatives for global brands, optimizing demand planning and inventory to drive significant revenue growth and operational efficiency.
Highlights
Spearheaded end-to-end implementation of replenishment strategies for Puma (Germany), boosting store fill rate from 26% to 112%, elevating style health by 32%, and generating a 3% revenue contribution from top 7% styles.
Engineered Markdown Optimization 2.0, significantly enhancing discount recommendations and refining pricing logic to drive more accurate, data-driven decision-making.
Developed and implemented an inter-store transfer system for bestsellers, successfully reducing stock-outs and generating a 6% sales uplift during the End-of-Season Sale (SS25).
Delivered critical algorithm enhancements for Increff's Merchandising Solution (M5E) platform, optimizing system performance and improving data alignment.
Drove business operations efficiency by proactively identifying critical gaps in supply-demand alignment and deploying data-backed solutions to optimize processes.