ANURAG SHUKLA

Business Analyst
New Delhi, IN.

About

Results-driven Business Analyst with 1.5+ years of experience in retail analytics at Increff, specializing in demand planning, inventory optimization, and revenue enhancement for global brands like Puma and Reliance. Proven ability to drive significant impact, including a 3% revenue uplift and 32% improvement in product performance, through strategic problem-solving and cross-functional collaboration. Expert in leveraging data-backed solutions and process improvements to optimize customer and partner experiences in fast-paced retail environments.

Work

Increff
|

Business Analyst

Bengaluru, Karnataka, India

Summary

Spearheaded retail analytics initiatives for global brands, optimizing demand planning and inventory to drive significant revenue growth and operational efficiency.

Highlights

Spearheaded end-to-end implementation of replenishment strategies for Puma (Germany), boosting store fill rate from 26% to 112%, elevating style health by 32%, and generating a 3% revenue contribution from top 7% styles.

Engineered Markdown Optimization 2.0, significantly enhancing discount recommendations and refining pricing logic to drive more accurate, data-driven decision-making.

Developed and implemented an inter-store transfer system for bestsellers, successfully reducing stock-outs and generating a 6% sales uplift during the End-of-Season Sale (SS25).

Delivered critical algorithm enhancements for Increff's Merchandising Solution (M5E) platform, optimizing system performance and improving data alignment.

Drove business operations efficiency by proactively identifying critical gaps in supply-demand alignment and deploying data-backed solutions to optimize processes.

Central Research Institute
|

Trainee

Kasauli, Himachal Pradesh, India

Summary

Gained practical experience in quality assurance and vaccine production processes within a research environment.

Highlights

Developed foundational skills in quality assurance, encompassing auditing, rigorous documentation, and compliance management within a regulated environment.

Gained in-depth knowledge of crucial laboratory tests, including sterility and potency testing, vital for vaccine development and quality control.

Acquired practical hands-on experience across multiple stages of vaccine production, contributing to process understanding and operational support.

Education

Lovely Professional University
Jalandhar, Punjab, India

B.Tech

Biotechnology

Awards

LPU hall of fame induction

Awarded By

Lovely Professional University

Inducted into the university's hall of fame for academic excellence and leadership contributions.

4-star rating for exceptional performance

Awarded By

Increff

Recognized for exceptional performance in the last quarter at Increff, demonstrating high impact and dedication.

30 National Gold medal in public speaking

Awarded By

National Competition

Awarded for outstanding oratory and communication skills in a national public speaking competition.

Languages

English
Hindi
Bhojpuri

Skills

Markdown and Pricing strategy
Replenishment and Inventory optimisation
SQL
Excel
Supply and Demand Planning
Retail Merchandising Analytics
Category Management and Operations
Business Process Improvement and Problem-Solving